![]() Consider using a classic typeface with a color twist, or go with a contrasting palette to emphasize the name of your business. A splash of color can be the difference between a forgettable wordmark and one that people remember. While typeface is key with wordmark logos, colors shouldn’t be overlooked. However, a distinct business name will set you apart from competitors, and a wordmark will help it stick in people’s minds. Logos emphasize why your business is unique, but this can prove harder to do without any imagery to reinforce the message. In other words, long business names can impact the versatile advantage of a wordmark. Once a wordmark gets too lengthy, the design looks cluttered, and it’ll be hard to use your logo on smaller surfaces or screens. If you have a short business name, ideally limited to one word. The definition of the logotype is straightforward as they are made up of the companys name. The difference between the two is that a wordmark displays the full name of a business, while a lettermark only shows the initials. As you become more well-known, you can consider shortening the wordmark to a monogram logo with the same colors and typeface. The wordmark logos are a powerful type of logo design. ![]() Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. A wordmark must be readable, look professional, readable, and straightforward. ![]() For exampleUber’s logo, which is probably the simplest logotype of all. A wordmark is a stylized text-based logo. Examples are Google, Coca-Cola, FedEx, and Visa. It’s a brand name set in a unique typeface, and with certain characteristics to it. This use is for branding and identification. When just introducing yourself to the world, it’s not a bad idea to just tell it like it is with your logo. Wordmark On the other hand, a wordmark or logotype is a combination of the typographic treatment of the letters of a company, product, or institution. We’ll show you why that’s not the case below, but in the meantime, here are a few scenarios in which you should think about using a wordmark to represent your business: ![]() Because of the lack of icons or images, many people worry that wordmarks make for boring logos. Otherwise known as the lettermark a monogram logo focuses exclusively on a specific selection of letters. ![]()
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